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Introduced: January 1984
Terminated: October 1985

CPU Configuration:

68000 8 MHz

The 128K introduced the world to the Macintosh GUI (graphical user interface). Although underpowered, the 128K's remarkable GUI was the first offered on the home market at a price many could afford.

On Sunday afternoon in the winter of 1984, 43 million Americans saw Apple's "1984" commercial during the 3rd quarter of the Super Bowl. In ten million households from coast to coast there was a collective gasp, then, echoing the on-air words of one of the sports announcers, "Wow, what was that?" The Macintosh hit the market with the force of a ten-kiloton nuclear bomb and the computer industry changed forever.

The original script for "1984":



"My friends, each of you is a single cell in the great body of the State. And today, that great body has purged itself of parasites. We have triumphed over the unprincipled dissemination of fact. The thugs and wreckers have been cast out. And the poisonous weeds of disinformation have been consigned to the dustbin of history. Let each and every cell rejoice! For today we celebrate the first, glorious anniversary of the Information Purification Directive. We have created, for the first time in all history, a garden of pure ideology, where each worker may bloom secure from the pests of contradictory and confusing truths. Our Unification of Thought is a more powerful weapon than any fleet or army on earth. We are one people. With one will. One resolve. One cause. Our enemies shall talk themselves to death. And we will bury them with their own confusion. We shall prevail!

On January 24, Apple Computer will introduce Macintosh and you'll see why 1984 won't be like 1984."


Excerpts from Infinite Loop, Malone, page 275.







QuickTime Commercials on VAW:

 1984 (2.2 MB)

 The Computer for the Rest of Us (2.5 MB)

 The Real Genius of Macintosh (2.9 MB)

 This is a Highly Sophisticated Office Computer (2.2 MB)


 More Apple TV Commercials and Print Ads

 System Software Recommendations

 Vectronic's Macintosh Section


1984 Commercial Links:

   www.apple-history.com

Profile Links:

   Apple Computer, Inc

   Low End Mac - Profile

   Low End Mac - The Original Macintosh

   www.apple-history.com

   Applefritter - Macintosh 128K

   Applefritter - Mac 128K Prototype

   Dan's Computer Museum

   EveryMac.com

   www.Mac512.com

   Wikipedia

   DigiBarn

   Old-Computers.com

   Obsolete Computer Museum

   VAW: The Creation of the Macintosh

   VAW: MacOS and the 128K Macintosh



Works Cited:
Malone, Michael S. Infinite Loop. New York: Random House, Inc., 1999.