Back to 1984-1986 Macintosh


1984 "Newsweek Nov/Dec" Ad

Apple purchased all the advertising space in the Nov/Dec 1984 edition of Newsweek. The irony is crystal clear for anyone who knows the history of Apple Inc. and two of its most important founders, Steve Jobs and Steve "Woz" Wozniak. Wozniak wrote in the Fall 1990 edition of The Apple II Guide, "We had enthusiasm for changing society in a positive way. Although we were too young for the 1960s, we still had revolutionary ideas and a belief that individuals can actually make a difference in the world." Jobs and Woz considered themselves 60s-style radicals that were born just a little too late to join the liberal movement that became red hot during the Vietnam War in the 1960s. It is ironic that the smiling, warm face of Ronald Regan, the hero of the conservative counter movement of the 1980s celebrating his victory over the very liberal Walter Mondale, dawns this rare and highly sought after edition of Newsweek. Regan would go on to unravel much of the radicalism of the 1960s and the Macintosh would go on to prosper under the free market Regan vehemently supported.







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