The Apple IIc Personal Computer brochure is a very nice example of the Apple advertising machine. Unlike Macintosh ads and brochures, Apple stressed form over function in IIc advertising. Where Macintosh ads stressed the incredible operating system, IIc ads stressed the machine's great utility and ingenious compact design. To learn more about the Apple IIc, visit:
Back to 1984-1986 Apple IIc1985 Apple IIc Personal Computer Brochure
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